Often referred to as SEM, the pay-per-click marketing is one of the most popular and reliable method of generating traffic to a website. Now dominated by Google and Facebook, PPC has been in existence for the past 18 years and is a bridge between display adverting and performance advertising.
Pay-per-click advertising is the best choice if you are looking for any of the below
PPC has several advantages over other forms of marketing:
PPC is the most useful marketing method to test new concepts, products and markets. With full control over campaigns, budgets and targeting, it is easy to create multiple ad groups or campaigns targeting different audiences at once and compare results. This process looks costly at first glance, but it is useful to find our target audiences immediately.
We will research and create highly effective text ads and image ads that deliver the right message to users and grab their attention.
We will create the whole funnel with well designed landing pages with tracking implemented for all important events.
No PPC campaign is perfect or final; there is always a room for improvement. We will implement A/B testing for several factors.
We offer complete management solutions for large scale PPC campaigns. We have highly qualified and certified campaign managers to take care of big PPC accounts.
A lot of thinking and analysis goes into conversion rate optimization. If it works, even a slight increase in CR can result in lot of improvement in revenues. But CRO need to be carried out based on solid data rather than guesswork.
We can implement re-targeting and re-marketing strategies to gain from missed opportunities. We can track your customers across several platforms as they surf through the internet.