Display advertising is paid method of promoting products and services using visual marketing aids such as static web banners, static mobile banners, interactive rich-media banners, videos and pod casts. Some formats allow these visual elements to be combined with text to form native ads. Display advertising has very high levels of engagement and brand recognition capabilities and is widely used by companies that need to establish themselves with their target customers.
Advantages of Display Advertising are:
Display and video advertising are huge both in scope and variety, offering a lot of freedom and creativity in both strategy and execution. Unlike PPC campaigns which need to be carried out through PPC platforms and by meeting stricter guidelines, terms for display and video advertisements can often be negotiated with publishers. The digital advertising eco system has several players, each having their own policies and terms of service agreements. The more services you subscribe to, the more policies you need to adhere to. In a direct advertiser to publisher relation, the amount of compliance requirement is low; transparency is high and terms are often negotiable.
This part of the strategy outlines the exact web properties where the creative materials will be deployed for each format and type.
Defining, finding and reaching your audience across the internet, requires a lot of attention before we start any marketing activity.
We have access to a huge inventory via several programmatic ad exchanges to reach audiences at scale.
We have several direct publishers to negotiate direct deals to display your ads on their websites. We can select the most suitable placements to match your brand requirements.
Display advertising is necessary activity for any marketing campaign that is aimed at improving brand's visibility. It helps in all other forms of advertising.
Display advertising has some shady practices resulting in higher expenses for advertisers. We prevent such activities and keep things transparent.
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